About Craftroots
Where Heritage Meets Tech
We help Namibian businesses grow online with marketing, websites, AI automation and software, without needing a technology department of their own.
Who we are
Deep roots, modern tools
Craftroots Technologies is a Windhoek-based technology company and a subsidiary of Guardco Investment Group (Pty) Ltd. Our name and our logo say what we believe: strong businesses grow from deep roots.
Small and medium businesses know that their online presence matters, but few have the time, budget or in-house skills to do it well. So we built AI systems that do the heavy lifting, and we put experienced people in charge of them: social media marketing, web design and hosting, AI automation and, soon, our own business software.
Our team
One founder. A team of AI agents.
Craftroots is led by its founder and powered by a team of AI agents that each run one part of our service. Every agent works under human direction, and nothing reaches a client without a person checking it.
Kristian Haufiku
Creative Director · Founder · Technopreneur
Kristian founded Craftroots to bring agency-quality technology to Namibian businesses. He sets the direction, designs the systems and personally reviews the work our agents produce.
AI agent
Morpheus
Social Media Account Manager
Plans each client’s content calendar, writes the posts, creates the images and reels, and publishes them once the client approves.
AI agent
Neo
AI Automation Engineer
Runs the workflows behind our services: approvals, reminders, reports and lead follow-ups, and builds the same automations for our clients.
AI agent
Trinity
Full-Stack Web Developer
Designs and codes websites and web apps with Kristian, tests them on every device and keeps them fast and secure.
How we work
Technology does the work. People make the calls.
AI does the heavy lifting
Content, code and workflows produced around your brand, your customers and your goals.
People check the quality
Our founder reviews the work before it reaches you.
You stay in control
Nothing goes live until you approve it.
Results you can see
Regular reports with clear recommendations.
Let’s build something together
Get a ballpark price with our quote calculator, or start with a free audit of your social media.